Instead exists to inspire meaning, self-expression, and growth through contemporary jewelry that speaks.
Each piece is designed to reflect the parts of ourselves that have been and the parts still becoming. Instead holds space for the moments we’re proud of, the emotions we carry, and the stories we’re ready to tell.
the long way around
I grew up feeling misunderstood, underestimated, and often unseen.
I didn’t fit the mold my family expected. I wasn’t the “book-smart” one or the tame one who followed every rule. I learned life through experience, emotion, and instinct and for a long time, that made me feel out of place.
Art was always my first language. It was drawing, music, movies. Then came digital art. Then fashion.
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I don’t believe fashion has to be hollow. It can carry meaning if you let it.
expression over explanation
The more I experimented with fashion, the more I realized I wasn’t just trying to look good or have fun. With clothing, it was the colors, textures, prints, patterns, and silhouettes. With jewelry, it always the finishing touch; it was the element that set the tone and made everything feel complete! It became a way to express what I couldn’t put into words. It was a way to let my personality shine and live on the outside instead of staying hidden.
Instead was born from that feeling. That moment where you choose to express yourself.
designed with intention
I draw inspiration from all around me. From the softness of nature, the intricacies of city lines, the rhythm of interior spaces, to the energy of human stories. My designs are always evolving because so am I.
Some pieces are quiet.
Some are bold.
Some are playful.
But all are intentional.
I call this approach modern expressionism. Jewelry that’s contemporary in form, emotional in meaning, and created to carry your story, not someone else’s trend cycles.
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Style is rarely about trends. It’s about recognition of yourself.
Every piece is thoughtfully designed and made with high-quality materials, including solid 14K gold for longevity, comfort, and everyday luxury.
I believe jewelry should live with you and not just for one season.
It should feel seamless, expressive, and beautiful, because it is a reflection of you.
My work is here to celebrate art, and beauty, but first and foremost, it’s about connection with yourself, with your story, and with the world around you.
I hope you feel:
Seen in your individuality
Encouraged to self-reflect
Inspired to express yourself proudly
Grounded in your own growth
Elevated in the details you choose to wear
Instead is my story.
Each piece becomes yours.
