
More Than An Accessory
I want to create wearable art that feels personal, thoughtful, and stylish. Pieces that don’t just accessorize but add flair, personality, and class to whatever you wear. I’ve always felt that the right jewelry can express more than just fashion—it tells a story. At instead, we draw inspiration from trends but we add our own spin to keep things tasteful, chic, and modern. It's about quality, not quantity.
Every piece is a reflection of the world around us—city life, nature, and the moments that shape our everyday experiences.
Browse the Collection“
We believe that fashion should look good, feel good, and do good for the world. It’s about making intentional choices—not just for your wardrobe, but for your life.

Fusing Artistry with Practicality
I’ve always had a passion for art and a love for details, and I've always been drawn to styling. For so long, I was frustrated by the idea that "affordable" jewelry meant cheap materials that would tarnish quickly, pieces that felt disposable. Many jewelry brands offered the same styles, or something a little too bold. And as someone petite, it often felt impossible to find pieces that felt right on me. I wanted more—something unique, elegant, and lasting that could be worn every day without compromising who I am or how I express myself.
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"I like that there's petite sized rings. My hands are super tiny, so jewelers always make comments about how my fingers are too small..." - Virginia
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"The designs are so elegant and classic!" - Sally
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"Everything looks and feels like really good quality. Prez and beloved are my favorite. I just love plants lol." - Dana

Connecting the Dots
Every piece is to be made with the same passion and drive that sparked this journey. These pieces are about connection. We live in a time where it’s easy to feel isolated, but through art and fashion, we can find a sense of belonging. My designs are meant to remind you that there are others out there who share your love for individuality and self-expression. The world could use more art, love, and acceptance, and that’s what I aim to bring with instead.

Dear Future
When you choose instead, you’re joining a journey. It’s about more than just wearing jewelry—it’s about embracing change and growth in all its forms. We’re constantly evolving, finding balance, and chasing what fuels our passions. And through all of it, staying true to ourselves. I also believe in the importance of sustainability. I want instead to represent a commitment to mindful, intentional fashion—pieces that are made to last, that you’ll want to wear time and time again. So when you wear instead, you’re not just making a fashion statement; you’re investing in a future where style and sustainability coexist.